One Small Step for Mankind

hq-setup_02sAt the end of my last post, I mentioned that we were working to deliver you the best products possible as Kickstarter rewards and beyond. That’s right, we’ve decided to give this Modern Industry thing a go... to turn it into a real live brand that will strive to deliver you uncompromising, community-driven products handcrafted in the United States.

One of the first steps in that process was finding a workspace. Until now, we’ve been squatting in the halls of the Academy of Art University’s Industrial Design department, where Lorris and I were finishing our Master’s degrees. On the off chance we couldn’t access the Warehouse, as it’s known, we would take over one of our apartments. When that had to happen, our roommates loved us and we were incredibly productive.

Well, both Lorris and I graduated a week or so after our Kickstarter campaign launched and we decided Modern Industry needed it’s first real home. Finding a home is no easy task for five guys with very little disposable income living in one of the most expensive cities in the US.


Fortunately, people seem to like us. A friend of ours (well Lorris’), had a one bedroom apartment that isn’t zoned as a residential space, but wanted to rent it out. As luck would have it, we ended up with an amazing deal on a sweet workspace in the Outer Sunset, near Ocean Beach.

Before you get too jealous, Ocean Beach is not exactly the South of France. It’s typically the coldest part of San Francisco and where the notorious fog rolls in first. Compared with other parts of the city, the neighborhood is highly residential with relatively few businesses. With that being said, there are a few cool stores, workshops, and bars within walking distance. We haven’t becomes regulars at one of the local watering holes yet, but it’s on our to do list.

As soon as the ink was dry on the lease... well before actually... we headed to the Palo Alto Ikea to outfit our space on the cheap. For a few hundred dollars we were able to furnish the space with our facsimile of a “benching” office workspace complete with task lighting for all.


We completed the main space with a few pieces cobbled together from our personal collections.  This includes another Ikea table reserved for all businessman activity like customer relations and speaking with manufacturers. It’s the place we go when we need to put our game faces on.  In case you were wondering, that was a joke.

This main room has a small kitchenette with copious amounts of cabinet space.  From this location we will begin filming “Socialist Cooking” hosted by our very own Lorris Williams.  Unfortunately, we do not have a stovetop or oven, so there will have to be some episodes filmed on location... at Lorris’ house.

The office also has a smaller room which we will be using for inventory storage... and maybe a permanent lightbox for product a photography. Taylor really wants that dream to become reality.  Last but not least, we are lucky enough to have an executive bathroom, complete with shower.  If our landlord isn’t careful, one of us may start living here.  Again, joking. That would get awkward.


While the place isn’t quite finished (our kitchen counter has yet to be installed and we’re waiting on our mini fridge.), it has been an excellent upgrade and has improved our workflow. It should be finished this week and we will be posting an awesome studio tour... of our three rooms.

My only qualm is the fact that I don’t have a computer to use at the space(I have a custom built desktop at home that kicks ass for 3D modelling and rendering.), which makes doing some design work and research particularly difficult. That’s more of a personal problem, but if you are trying to get rid of a laptop that can run the Adobe CS6, let me know.

Again I will leave you with the gift of music.  This time it's new shit from The Story So Far.  Unfortunately I missed them in Oakland last Sunday.  Don't make the same make mistake.

March 22, 2013 by Patrick
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