// Here at Modern Industry we care about more than just making really cool products. There are already enough companies out there making cool shit, for the sake of it’s own coolness. But we want to be different, we want Modern Industry to reflect our values, the things we like/dislike, the things we do/don’t believe in.
One way this will manifest is in our commitment to social and environmental responsibility. There is no way I’m gonna throw my power bar wrapper on the ground while on a run through Golden Gate park. First off, I don’t eat power bars, but most of the ultra yuppie/organic/raw/vegan alternatives still have packaging and I wouldn't litter those either. So why would I casually disregard the waste that the Modern Industry creates? From a social perspective, no way I hire somebody to clean my house for 2 bucks an hour (not that this would be possible in San Francisco, just pretend). So why would it be cool to have Modern Industry bags made with low wage labor?
If you think I’m just some pretentious hippie from San Francisco, fine, but I highly suggest you go read this great article by another pretentious hippie from Goldsmiths, University of London: Why User Centered Design is Not Enough by John Wood. This is a great article on Core77 about adding to Human Centered Design. I think this is a really strong argument for starting to think about how our actions as designers effect more than just the User and Profits (nobody forgets the money). Here are a few highlights for me:
“Apple products may look cool on a small, consumer-centered map, but they might not look so smart on the big map, especially if we can see their true ecological footprint. This model is failing us all, because it ignores everything outside our myopic economic reality.”
“In order to reach Utopia, rather than Oblivion, we need a more joined-up way to design for living. This means rethinking everything, including the way humans feed, clothe, shelter, assemble, communicate and live together. It means designing at the level of behaviors, habits, beliefs and language. In short, it entails re-designing design itself.”