What's in a name, that which we call an industry.

// I’ve never asked my parents why they chose to name me Taylor, nor have I asked what other names topped the list. Could I have been a Terrance or a Sebastian or maybe Dweezle Dos! My pops isn’t a very big Zappa fan, so probably not; but it’s an interesting thought. Does the very name by which people know you change the way they feel about you? It must. Association is one of our survival skills…for better or worse. Like when I was 6 or so, there was this kid that lived a few houses down named Woody that was always an asshole and would try to swindle me out of my Wade Boggs rookie cards. I had Boggs rookies by Topps, Donruss, AND Fleer…of course, this is when baseball cards were worth more than the cheap cardstock they were printed on. No matter, this kid was a jerk, and for years if I ever met another person named Woody, I didn’t trust a word out of their mouth. Now this also works both ways. I love soft baked peanut butter cookies. So every time I meet a girl named Soft Baked Peanut Butter Cookies, I naturally fall to one knee and sputter out some kind of marriage proposal. Hasn’t worked yet, but one of these days…

The point I’m trying to make is that names are important, even for businesses. We went through a hundred names before we decided to work under the moniker of Modern Industry. Many of them were really cool and had a lot of potential, but ultimately we decided that we needed something that was simple and represented what we wanted to accomplish without any convoluted bogus ethos. We’re building a brand that not only pushes itself in the now, but progressively challenges itself to be better and better as time rolls on. We’re people. We want to advance and grow like people, people with a mission! The modern industry is working smart, not overtime. We think everyone deserves to brew their beer and drink it too. You can be the professional you want to be in whatever field you wish without compromising who you are at the core. We can all grow in life without becoming boring, or as we like to say…growing up ≠ selling out. We feel Modern Industry evokes these ideals.

So there you have it. Does anyone brew a peanut butter cookie beer?

[caption id="attachment_284" align="alignnone" width="600"] Early Self-Esteem Destroying Name/Logo Meeting.[/caption]

// Taylor

September 19, 2012 by Taylor
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