The Apex Crushes Kickstarter on Day 1



We are absolutely blown away by your support. Thank you!

When we created the Apex Hoodie, we knew we were onto something big, but we had no idea it would be this big, this fast. It’s only been 24 hours and we’ve already reached our initial goal. We really appreciate your backing. We wouldn’t be able to bring our vision to life without you. Hopefully, we’re just getting started.

This morning, we spent some time at the factory working out production details and getting additional samples made... in color(s). We’ll get those back next week and we will be sure to show them off.

We’ve had a lot of questions about additional colors. I want to answer those here. Our 16.5 micron merino wool is completely custom, so we must meet high materials minimums for each color we offer. That’s why we’re releasing a new color when reach reach $30,000, $45,000 and $60,000 and beyond.

So, does that mean you should wait around to see what color we release next before you pledge? Absolutely not.

We want your help selecting the next color option. As we approach our first stretch goal, we will send you a survey and you will be able to vote for our next color. Once we meet the stretch goal, we will unveil the community’s selection. This new color will be available to you and any future backers.

Why should I pledge now if I want a different color? Only people who have pledged will have the option to vote on the new color. If you want to have your voice heard, pledge now.

Thanks again for your incredible show of support. Modern Industry was born on Kickstarter and we believe in this platform. We would not be here without you.

If you have already pledged, please help spread the word. The more money we raise, the more colors you will have to choose from. If not head over to Kickstarter to reserve yours today.


Modern Industry Apex Hoodie on Kickstarter

Thanks again,  

Patrick, Mike, Lorris, Taylor & Tony AKA Modern Industry

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